Commercial intelligence platform · CPG · Retail · Distribution
At Pórtico we build that new capability with AI — and turn it into behavior.
We unify your data, turn it into decisions with agentic AI, and carry those decisions — one conversation at a time — all the way to the person selling on the street. Configurable, self-managed and supported as a platform, not delivered as a project.
The real problem
Frontier intelligence already sits behind an API — your competitors have it and so does your team. The advantage is no longer having AI. It's how fast your organization turns that intelligence into decisions, and those decisions into field behavior.
Buying AI licenses creates no advantage. What separates one company from another is proprietary context — and how fast that context becomes action.
Dashboards describe what already happened. Nobody ever changed a route because of a chart. Between insight and execution sits a gap no BI tool crosses.
If the team feels monitored, pressured or about to be replaced, the best recommendation in the world gets ignored. Adoption is designed — never ordered.
Pórtico's DNA
Next Best Action. Not one more dashboard, not another report: naming the next best action, for whom, getting it executed in the street, and measuring whether it worked. Every piece of Pórtico exists to answer that question —and to make the answer happen.
Pórtico Intelligence Platform
Configurable and self-managed, with continuous support and evolution — the way you already run your ERP or CRM. Your team doesn't inherit code nobody can maintain: it inherits a platform that gets configured, updated and scaled with the business.
Your commercial data, the channel's data and external sources in a single living model, refreshed daily.
More than a dashboard: ask it in plain language, and it tests hypotheses, calculates, diagnoses and returns a prioritized action plan.
The leader decides, the platform executes: hyper-personalized conversations on the channel your team already uses — WhatsApp, Teams, Telegram, webchat or app.
We measure the two indicators that cause the sale: call effectiveness and drop size. Not the aggregate any well-filled shipment inflates — revenue is the consequence, we move the cause.
The loop closes when the person wins. Recognition, incentives and rewards tied to the action taken — not to surveillance.
The product
The platform becomes two things your operation touches every day: the desk where the next best action is decided, and the conversation that executes it in the street.
For the manager who owns a budget —sales lead, KAM, zone manager—. It gathers alternatives, alerts and priorities, and decides the next best action. This is where the brand comes in with its data and co-defines priorities with the distributor.
For the field team —reps, merchandisers, in-store staff—. It brings the Desk's action down into a daily logbook and makes it executable, conversational, with no app to install. It closes the loop with adoption and incentives.
DECIDE → DIRECT → EXECUTE → MEASURE → REPRIORITIZE
“The distributor tries, but can't execute well what the brand asks for.” Pórtico solves exactly that.
For distributors
When every manufacturer wants its own app and its own chat, the rep ends up with forty messages competing against each other. The familiar result: nobody uses them, and every brand loses.
Pórtico unifies that channel. Every brand participates in a single conversation, and each rep receives their own priority, every day — built for their route, their customer and the outlet in front of them. Not the same list for everyone, and not the same as yesterday: it is recalculated daily from what actually happened in the street. That's the granularity only AI makes possible.
The model is direct: the distributor provides the channel and the execution in the street, and monetizes that channel by charging its brands for the priority each one wants on the route. One platform, one measurement.
For manufacturers with their own sales force, the same platform runs as the company's direct channel to its field team.
Augmented roles
Every capability is designed around a specific role: it lifts the operational load, proposes the next highest-value action, and returns time to what actually moves the business. We measure capacity reinvested — not headcount saved.
Prepares the call, prioritizes accounts and resolves credit and receivables without leaving the conversation.
360° account analysis, evidence-backed selling story and follow-through on commitments.
In-store execution, asset recovery and control of promotional activity.
A clear instruction for the day, photo evidence and a closed loop in minutes.
Zone diagnosis, root causes of deviation and same-day reallocation of effort.
Plain-language questions about the business, and action plans ready to push down to the team.
How we start
Three phases, each delivering value on its own. Discovery and Co-work are billed as a single setup fee; from Scale onward you pay the platform per active user — and it only grows if your operation grows.
We find the right problem before promising a solution. Diagnosis with the leadership team, hypotheses stress-tested, and the baseline everything will be measured against.
We configure the solution on Pórtico Intelligence Platform, shoulder to shoulder with your team. This isn't custom development: it's configuration on a platform that already exists and is maintained.
The platform scales in waves across the operation — and from there into new geographies and new roles. Support, evolution and new capabilities included in the license.
Centaur Program · optional engagement track
The platform delivers the actions. The Centaur Program makes sure the team wants to take them: it builds the new skills of the augmented role and ties recognition and incentives to the behavior that actually moves the P&L.
It starts once there are results — not before. It's the step that turns a tool into a centaur organization.
Who we work with
Live
In discovery
The team
A lean team with direct accountability for the result: product, engineering and adoption are partners in the company — not vendors who show up at kickoff.
25 years across corporate and startup. Commercial leadership and C-level roles at PepsiCo, Kellogg's, Philip Morris International, Despegar and Valemás. Faculty of the Chief AI Officer master's program at Universidad del Rosario.
Designs the AI-native products that scale, from configured pilot to operated platform. Product Director at El Tiempo and Valemás; veteran of digital products across LATAM.
Builds and runs Pórtico Intelligence Platform. CTO at Paymentez, Quqo and Kigo. Specs + data architecture, two-week cycles and multi-channel deployment.
Technology entrepreneur and business-development and digital-transformation expert, with 17+ years leading commercial operations across industries —healthcare included—. Spots technology-enabled opportunities, validates them through pilots and scales them. EMBA and industrial engineer, trained in ML, AI, design thinking and SNA.
Former Director of Digital Transformation at Nutresa and Diageo. As an advisor, accountable for what decides the result: that the field team adopts, sustains and improves.
Web scraping at scale — their core — plus MCP infrastructure, big data and analytics. Google partner. Their segmentation, RFM, Pareto and scoring models plug straight in as platform capabilities.
One of the largest engagement and loyalty companies in the United States. Turns recognition and incentives into the engine that sustains field adoption.
Institutional partners
Let's talk
We'll walk you through the platform with a case from your category: what a decision looks like, how it reaches the field, and how it gets measured. Or book a 30-minute Speed Assessment with Felipe and walk away with a concrete hypothesis about your operation.
We'll walk you through the platform with a case from your category. Leave your details and we'll get back to you within one business day.
We'll be in touch within one business day. If you prefer, you can book directly with Felipe.
Book 30 min · Speed Assessment